Face facts Moisturizer does not moisturize. Most formulas are a blend of water and emollients, but their role is really to prevent or slow moisture’s escape from the skin’s surface. Cool your jets Reduce that steamy shower temperature – no matter how good it feels. Hot water + cleanser washes away your skin’s natural oils as thoroughly as hot water + detergent washes grease from your dinner plates. Squeaky clean is great for dishware, not so great for skin in winter. Buff up Exfoliate regularly to help lagging cells get out of the way so skin can soak up moisture more easily. A scrubby glove or plain white granulated sugar.